Use Social Media To Build Brand Recognition
Creating A Brand That Will Attract Paying Fans And Clients…
The average person is exposed to hundreds of advertising messages each day. Some Philadelphia SEO Experts claim the average person is exposed to over 5000 ads each day when television, print, radio, internet and social media ads are tallied. While experts may debate the actual number of ads we see each day, most experts agree that the number of ads people are exposed to on a daily basis make it extremely difficult for people to cut through all the clutter and actually retain any of the messages they are being sent.
Old advertising wisdom put forth that a person needed to see, hear or read a message at least three times before they retained the information, but with the increasing bombardment of advertising messages, that number has lost its power. Today it takes more than simple repeated exposure to get your message across in a sea of images, ads, tags, and other marketing distractions. To truly compete in today’s competitive, global marketplace your business needs more than an advertising campaign, your business needs strong brand recognition.
What Is Brand Recognition?
Brand recognition is measured by the public’s ability to identify a brand by the brand’s attributes. Brand recognition is in its most powerful form when people can identify a brand through the brand’s logo, colors, jingle, slogan or other visual marker without ever even seeing the company’s name. The Nike Swoosh and the Target bullseye are great examples of companies with strong brand recognition. In a magazine print ad, an online advertisement or television commercials, the words Nike and Target never need appear so long as the ad is accompanied by the Swoosh or the Bullseye logo associated with the company.
How Can I Increase My Brand Recognition?
While it may not be possible for many businesses to ever reach the global brand recognition marketing juggernauts Nike and Target have achieved, it does not mean they cannot dramatically increase their brand recognition nonetheless. Even without a global team of advertising experts and millions of dollars in their advertising budget, savvy businesses of all sizes can dramatically increase their brand recognition by harnessing the power of social media.
The ever widening reach of social media offers an unparalleled way to reach new customers, cement your relationship with existing customers and build brand recognition and loyalty even without a huge advertising budget. With social media, you can reach a global audience who will help spread your message and grow your brand in a cost effective, efficient way. With Twitter, Facebook, YouTube, Instagram, The Vine and other social media websites, you can create a strong, consistent online branding campaign that can dramatically increase brand recognition and market share for your company.
How Do I Get Started With Social Media Marketing?
While it may seem simple to post a few tweets or updates to a website and gain thousands of followers, the truth is is that it is much more involved and detailed than that. Since the images, words, videos and other information you post online will remain online forever, it is extremely important that your messages are consistent with your business’s goals and desired demographics. Ill worded tweets and posts can do far greater damage than good and it is extremely difficult to regain a lost customer or overcome negative connotations with your brand. For these and many other reasons, hiring a professional marketing agency to help you start and manage your social media campaign will be money well spent.
How Will A Marketing Agency Help My Business?
Professional marketing agencies have access to important consumer demographic research, information on consumer habits, know how to target your desired clients and how to craft messages that will not get lost in the clutter. A quality marketing agency will help your brand build recognition through social media posts that will capture attention and deliver clear, consistent imagery, language and social media campaigns designed to help you grow your customer base and strengthen your brand recognition. Marketing agency professionals know how to craft messages that will get your business noticed and help you get to the next level.
Make the most of every message you send out by using it to reinforce your brand recognition. With the power of social media and a partnership with a Philadelphia Marketing Agency, you can reach new audiences and build your brand beyond anything you may have dreamed possible. Put the power of Philadelphia SEO Services to work for you and see what a difference a strong social media campaign can make in building brand recognition and growing your business.
This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China – to name but a few.