A Simple Beginner’s Guide To Search Engine Optimization Or SEO…
There is plenty of content and tips on SEO or search engine optimization online. The world of SEO is full of potentials that are just waiting to be explored by website owners and webmasters. Considering the fact that SEO is the mantra to go by for online businesses and the fact that it is immensely popular, a lot of people are intimidated by it and at this point they are even afraid of admitting that they do not have a clear idea of SEO and what it is all about! Nevertheless, there is no shame in admitting that you’re not familiar with the ABCs of search engine optimization. This simple beginner’s guide to the world of Philadelphia SEO will help you understand this trend better and also get an idea of what all the fuss is about!
First things first, SEO is an acronym for search engine optimization. It is defined as a marketing discipline or technique that is aimed at improving the visibility of a website in the organic or non-paid search engine results. Most of the online websites engage in SEO activities for the purpose of getting their websites to rank on the first page of the most popular search engine in the world: Google. SEO is basically involved in structuring a website so that the search engines would be able to understand it and list it in its top search results pages when individuals conduct a search query that pertains to the website or the nature of its products/services.
Now that you understand the definition of SEO, it is time to understand why you need to engage in this discipline. While you can rely on social media marketing to garner and direct traffic to your website, the primary method of navigation for a majority of the internet users would be search engines. Google is the go-to search engine for most individuals when they are looking for information, products or services. Search engines are capable of providing very high quality traffic as the traffic they direct towards a website is highly targeted.
Thus, if you do not engage in SEO campaigns, you are missing out on major opportunities to drive high quality, relevant and targeted traffic to your website. No other means of advertisement and marketing can produce such an exceptional rate of return as search engines. Sure, search engines are smart but they still need help when their spiders are crawling all over the web to search for relevant results after an internet user has entered his search query. Thus, there is nothing wrong with extending a helping hand to the search engines and having one’s website optimized for search engines. This way, search engines can boost the website’s rankings and place it in such a way that searchers will be able to find it easily.
Search engine optimization is a complex task, and considering the cut-throat competition existing online, it is only wise to leave this challenging task to a Philadelphia SEO Expert if you are not an expert in this subject. By relying on professionals, you will be able to make the most of SEO and enjoy the tremendous benefits that it offers.
Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant.by