The Role Of A Responsive Web Design In SEO…
With the rapid increase in usage of tablet PCs and smartphones, the relevance of mobile-friendly sites are going up high too. If your company’s online marketing strategy’s has SEO or social media at its core, it’s worth paying attention to a good Philadelphia Web Design Company.
There is some confusion over a discreet mobile site and a responsive website. In reality, both the options come with their own share of ups and downs. The option ideal for your purpose would depend on several factors, like website purpose, target audience, and the factor of SEO.
If Search Engine Optimization is at the top of your Internet marketing agenda, here are a few points in favor of a responsive web design.
As Google is the leader of the online search industry, when the search engine speaks up, an SEO expert, SEO consultant, SEO company, or a marketing firm has no option but to stand up and take notice. Google says responsive designs are recommended mobile configurations. This is because such responsive sites have a single URL and same HTML, irrespective of the device, which deems it easier for Google to index, crawl, and organize material. When compared to a separate mobile site, Google will have to carry out the same procedure twice.
One Site, Several Devices
A responsive design’s most alluring aspect is it can provide a wonderful user-experience on many tools and screen landscapes. This trait is important because it’s not practically feasible to anticipate all screen sizes and devices online searchers would use for accessing a site. A website that functions well irrespective of this dynamic environment would offer a more consistent and smoother experience when compared to discreet mobile designs created for specific gadgets.
For instance, a mobile user looks up a website on his handheld gadget but pauses in the interim for some reason. He heads home and continues browsing the site from where he left, but now on a traditional device. If the site was based on a responsive design, the transition from the mobile device to a desktop or laptop won’t throw up any surprises. If otherwise, the different layout and functionality aspects of the regular site would confuse and frustrate the user.
Running different mobile and desktop sites need distinct SEO services or campaigns. This is far more cumbersome and time-consuming than managing a couple of SEO campaigns and sites. Responsive sites apparently hold an advantage over mobile websites in this aspect.
However, having praised responsive designs to the helm, Philadelphia SEO Services revolving around mobile designs also have their benefits, such as implementing keyword optimization techniques for search terms that users are highly probable to look up on their mobile devices.
For instance, an individual doing a local restaurant search on mobile is likelier to use words such as “nearby” or “neighborhood” in his/her search query. However, individual mobile websites are not required for mobile SEO strategies, and there isn’t any reason why keywords specific to mobile phone usage cannot be inculcated into responsive sites also.
As aforementioned, Google is in favor of responsive website designs, as they let a single site offer a pleasant user-experience across several screen sizes and devices. In addition, managing SEO strategies also becomes much easier. Therefore, if you are on the verge of creating a new site, get in touch with Web Development Companies Philadelphia based and seek their knowledge and experience with responsive site designs.
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Philadelphia Web Design Company provides the highest quality Web Design services in Philadelphia. We in house all Web Design, Graphic Design, Logo Design, SEO, & Online Marketing projects. You can meet with one of our talented designers and communicate your ideas and passion for your business. From the start to end of the project. We will work with you to make all of your web design, graphic design & online marketing needs are meet. Contact us for a free quote.by